Disco ergo evolvo.

I learn, therefore I evolve.


My pursuits:

My work and passions that I spend the majority of my waking hours on. (And a lot of my dreaming hours, too!)

Constructive Media

My significant other and I have starting up a contructive media and integrative coaching endeavor called Forces of Equal, where we combine our interests in behavioral science and storytelling to advocate for functional health and performance.

We started out with a podcast called Practice (with CK), which I describe as “a stoically-reflective, self-coached, real-time-work-in-progress adventure of agile-podcasting, freetalking, perspective-taking, and over-hyphenating.”

We also have a podcast called Not Bad Advice where we provide practical life advice delivered with a sense of humor and a side of intuition.

We are currently in the process of developing several related podcasts. More details to come soon!

Functional SEO

I began dabbling in online marketing during my college years. After graduating with a Bachelor of Science in Organizational & Corporate Communication in 2003, I’ve had the pleasure of developing my craft with award-winning agencies and a global conglomerate, performing search engine optimization for websites from the local business level to the worldwide brand level.

My experiences led me to branch off on my own, and I have been optimizing businesses to a state of WEBOSIS since 2007.

Functional Health

I am utilizing my knowledge and experience in marketing along with my passion for health to start up Evothrive, under which I am developing #NETT90 – a program based on a synthesis of evolutionary, physiological, and behavioral sciences that is intended to spread awareness of our innate human capabilities and enable anyone to easily realize their health potential.

Semi-Functional Soccer

I play soccer at a minor league level with Buena Park FC and compete with professionals occasionally. I’m the oldest player on my team by over six years and exceed the average age by over a decade. Even so, I’ve been the most consistent player, I’ve recorded the most games played, and I’m among the top goalscorers.

Intellectual Propagation

I am a member of the Orange County chapter of American Mensa. I have been our chapter’s webmaster since 2012.

I participate in a number of Special Interest Groups (SIGs) including:

  • M-Health Care
  • M-Sportsfans
  • M-Success
  • Multisport Ms
  • WebHEADS

Innovation Consulting

I am a member of a think tank called ProdigyWorks where I contribute in select innovation brainstorming projects. This includes the development of research insights and collaboration with other Prodigies to help bring outside thinking to companies, brands, and organizations looking to tap into a diverse global network of high-level outside thinkers.

We solve complex problems, create disruptive innovation, and name new products for some of the world’s best-loved brands and a range of leading CPG, food & beverage, tech, healthcare, and financial services companies.

Strategic Advising

I like to apply my marketing experience, web skills, health knowledge, and business acumen in various ways to help causes I care about. These include organizations in the realms of health, education, and sports. I may receive compensation for some of these efforts, but many are non-profit ventures that I volunteer my time to.

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood…


A little bit about me:

I am a first generation Korean-American. I was born in the great Chicagoland.

I grew up in Plainfield, Illinois where I made a name for myself playing soccer and performing music at the original PHS. I graduated in 1998 and went off to play NCAA Division-1 college ball at Drake University in Des Moines, Iowa while trying to study Information Systems and International Business. I eventually ended up in DeKalb, Illinois where I graduated in 2003 with a degree in Organizational and Corporate Communications at Northern Illinois University.

After college, I moved to Southern California where I began my career in online marketing. I became my own boss in 2007.

Today, I strive to do work in online media and functional health that will make the world a better place. I currently live in Orange County with my girlfriend, with whom I’ve been conspiring since 2009.


…who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause…

My other interests:

What I’m likely to be doing when I’m not trying to save the world.

…who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

~ Teddy Roosevelt

Holla @ me:

For reasons mostly pertaining to productivity and efficiency, I have my direct contact methods on lockdown.

@cKdisco ☮️ 🥓 ⚽️

I generally check Twitter at least once a day, so it’s probably the best way to get my attention if you don’t have my contact info.